✦ 2,400+ reached via our socials
Melanin beauty platform · Benelux

What really works for
your skin and hair? By us. For us.

Discover what people with dark skin and afro/curly hair really experience with beauty and hair products.

Share your experience →

Takes a few minutes. Your experience lays the foundation for what works for people like you.

View the prototype →

2,400+ reached via our socials

Matumba
Community · Benelux
"So often I could have opened a shop. Foundation that turned grey. SPF that left a white cast. Year after year."
1K+
TikTok views
Week 1. No ads. Organic reach.
50+
Products in catalogue
Curated for melanin-rich skin and hair. Growing daily.
NL·BE
Benelux focus
Built for our market. Not translated.
The problem

An industry that took
your money.

01
€200+
Wasted per year
Not by bad choices. By products never made for them.
02
67%
No good shade match
Foundation, concealer, SPF. Made for a skin that is not theirs.
03
0
Platforms for melanin as standard
No mainstream beauty platform filters by skin tone and hair type as standard.
04
4C
Most neglected hair type
Shrinks up to 75%. Needs the most care. Served least by the industry.
"From parent to child. From friend to friend. From barber to client. Knowledge about skin and hair — always there. Never written down. Until now."
Matumba · Benelux · 2026
Community

What people
really say.

The reviews and scores below are examples — an illustration of how the platform will work. Our own dataset is currently being built.
★★★★★
"After 2 weeks finally less breakage. Also great for the hair under my lace front. Never without it again."
Amara
Amara T.
4C hair · dark · Amsterdam
SheaMoisture Manuka Honey Masque · truth score 8.9 · example
★★★★★
"Hyperpigmentation visibly reduced after 3 weeks. Truth score 9.1 really matches my skin type."
Kezia
Kezia M.
4B hair · caramel · Rotterdam
Topicals Faded Serum · truth score 9.1 · example
★★★★★
"Finally an SPF without white cast. Black Girl Sunscreen is the first one I actually wear every day."
Fatou
Fatou O.
4C hair · deep · Brussels
Black Girl Sunscreen SPF 30 · truth score 9.4 · example
How it works

Your knowledge.
Available for everyone.

Step 01
Now: share your
profile & experience
Skin tone, hair type, goals, skin issues, budget. Two minutes. No registration needed to start. No registration needed to start.
Step 02
Feed +
routine card
Products filtered on your profile. Truth score from people with exactly your skin tone and hair type. No average — your standard.
Step 03
Knowledge from every
individual for
the collective
Every experience you share makes the next choice better — for someone you will never meet but who has exactly your skin, your hair type, your questions.
"From parent to child. From friend to friend. From barber to client. Knowledge about skin and hair — always there. Never written down. Until now."
Test the prototype
How it works

We build it
together.

Step 1
01
Soon: search without barriers
Search directly by product name, brand or ingredient. Barcode scan. No registration needed.
Step 2
02
Now: share your profile
Skin tone, hair type, goals, budget. Two minutes. No registration needed to start.
Step 3
03
Feed + routine card
Products filtered on your profile. Truth score from people with your skin tone.
Platform features

What no
competitor has.

Scan · View · Buy
Score 9.5 · Mielle Rosemary
Barcode scanner
Scan a product in store. See the truth score for your skin profile instantly — not universal, filtered for you.
Melanin-filtered
Ingredients · PIH-check
Niacinamide 5%Safe
HydroquinonePIH-risk
GlycerinNeutral
Shea ButterRecommended
Ingredients checker
Type an ingredient and see what the community and public sources say about it — with attention to melanin-rich skin. Not medical or safety advice; consult a professional if in doubt.
Unique for dark skin
Community · Experiences
9.4
847 reviews · example
4C hairno white castdonker huid
Truth score
Shared by people with your skin tone and hair type. When someone like you says it works — it works.
Community proof
Morning · Evening · Hair
Gentle cleanser
Niacinamide serum
SPF 30 moisturiser
Retinol (2x/week)
Routine card
Personal morning, evening and hair routine. Automatically generated based on your profile and goals.
Personalised
Matumba Community · Benelux
From parent to child. From friend to friend.
Never written down. Until now.
Founding members
✦ Founding member

You bring the knowledge.
We make it available.

Share your experience →

Takes a few minutes. Your experience lays the foundation for what works for people like you.


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